A lot of people in the modern world understand the value of having a website, yet they frequently build one, launch it and then forget about it completely ignoring the website maintenance. What happens when you ignore the maintenance of your website is, you lose your valuable clients upon a nonfunctional website, and the risk of security will get higher and higher every day.

Websites require regular maintenance to guarantee that all of the components (links, contact forms, photos, payment systems, shopping carts, etc.) are functioning properly. If you want your company’s visibility to expand and flourish, you must maintain it on a regular basis.

There are a lot of tasks that you should do weekly, monthly, quarterly, and yearly when maintaining a website.

Tasks you should do weekly. 

• Check all the pages on the website are loading without errors.
• Update core website software and plugins.
• Check and remove spam comments, form submissions, and user accounts.
• Perform backups and store off-site.
• Check for any broken links, 404 errors and resolve these by fixing links or redirecting, etc.

Tasks you should do monthly.

• Check website loading speed.
• Review security scans and resolve any issues.
• Review website statistics.
• Review your local visibility, etc.

Tasks you should do quarterly.

• Update web graphics and photos.
• Content update.
• Review and tweak meta title and meta description tags.
• Test and tweak forms and automated messages to improve conversation rate.
• Validate your website. (CSS/ HTML/ Accessibility, Mobile-friendly), etc.

Tasks you should do yearly.

• Renew your website domain name(s)
• Review your website strategy to align with your business goals.
• Update the Copywrite date in your website footer and in any other references., etc. 

Below are some main reasons why we believe website maintenance is very important to run your business successfully.

1. It’s necessary to update the content on your website regularly when through periodic website maintenance so your visitors will keep coming back. And that’s not all. Updating your content will make a great effect on SEO so it will higher your search engine rankings. On their search engine results page, Google ranks websites that have the most relevant and up-to-date content. If your website hasn’t been updated recently enough, or if they feel it’s been infected with malware, they may de-index it totally.
2. By carrying out regular maintenance you can make a positive impact on your customers. Some may question the quality of your service if your website does not appear to be modern and professional.
3. Plugins, widgets, and themes used in your website need to be kept updated for security and performance reasons. 
4. Search engines appreciate sites that are quick, error-free, well-maintained, and, most importantly, have new information to index. As a result, every time you update your website, you are providing new content for the search engines to use in ranking your site. You must keep your website up to date with content related to the topics where you want people to locate your company.
5. Security is the most important thing when it comes to maintaining your website. If your website is vulnerable to security attacks, you risk losing important client information that could be used for unethical purposes. You must make sure that you are installing updates and security fixes on a regular basis. Hackers may find it easy and appealing to identify and target websites that have been dormant for an extended period of time.

When it comes to maintaining your website, some people are capable of doing it, the majority of the people are better leaving off it to the pros. After all, your website’s success, as well as the success of your business, is dependent on it being a valuable source of information. Don’t let this opportunity pass you by. Ideal WebKit provides cost-effective full-flash maintenance packages for your website. Depending on your requirements, we provide both short-term and long-term service packages. Let us do the maintenance and we will take good care of your website. Contact Ideal WebKit today.